America's Car Company Looks to the East

With the American, European, and Japanese car markets fully saturated, there is not much room for market growth. That is why Ford Motors is partnering with companies all over the globe to allow better access into developing markets. India, China, and Argentina are among some of the best countries for market growth potential and Ford is using this towards its advantage.

Thanks in large part to its Changan Ford Mazda joint venture in china, Ford has seen an 84 percent increase in this year’s sales in china. Ford has also been trending more towards a pooled effort of collaborative innovation and improvements through its Ford partnership program. This program is allowing all of the global partners to become actively involved in pooling their resources towards a better overall product. This initiative is starting to pay off especially in the small car market where Ford has been historically behind its competitors. Ford is pushing smaller fuel efficient cars globally; and this strategy looks to be paying dividends.