America's Car Company Looks to the East

With the American, European, and Japanese car markets fully saturated, there is not much room for market growth. That is why Ford Motors is partnering with companies all over the globe to allow better access into developing markets. India, China, and Argentina are among some of the best countries for market growth potential and Ford is using this towards its advantage.

Thanks in large part to its Changan Ford Mazda joint venture in china, Ford has seen an 84 percent increase in this year’s sales in china. Ford has also been trending more towards a pooled effort of collaborative innovation and improvements through its Ford partnership program. This program is allowing all of the global partners to become actively involved in pooling their resources towards a better overall product. This initiative is starting to pay off especially in the small car market where Ford has been historically behind its competitors. Ford is pushing smaller fuel efficient cars globally; and this strategy looks to be paying dividends.

Ford financial continues Henry Ford’s vision of his automobiles to more people

Since 1908 Henry Ford has been known as the first automaker to offer his products to the masses. The Model T was not the first car produced in America it was not even the first car made by Ford. The Ford Model T was however the first automobile to be produced via assembly line. Henry Ford realized the economies of scale would more than make a profit and allowed more Americans to be able to own automobiles.
What was once a revelation is now commonplace. Now Henry Ford’s vision of the assembly line can be seen in most any corporate automakers plant. Ford kept to Henry Ford’s vision even after his passing. In 1959 Ford introduced Ford Financial. Ford financial added a competitive advantage to Ford that would soon be followed by competitors. Since Ford sold auto mobiles that were often more than a middle class family could afford to purchase outright, it made sense for Ford to create its own financing company to place its cars in more hands. Since its creation Ford Financial has helped Ford sell over 50,000,000 vehicles.