Ford's Shareholders Refocus on Profits

Today, for the first time since 2005, Ford Motor Company has reported a yearly profit. According to Matthew Dolan and Jeff Dolan, The Wall Street Journal, Ford's Q4 sales were up 13% compared to last year. The increase in sales helped contribute to $2.7 Billion in profits for Ford in 2009. This news not only comes to the relief of shareholders, but to also to the inhabitant of Detroit as well. In quite possibly one of the worst years ever for the auto industry Ford has not only begun to redefine itself, it is also redefining how others perceive American auto makers in general. Ford was the only auto maker of Detroit's "big three" not to require assistance from last years "bailout". In the wake of Toyota's largest recall in company history and the recent spike in consumer confidence Ford seems primed to continue its momentum.